FoxyMoron got in touch with me in the second week of January for a shoot. It was a digital campaign for the launch of Motorola’s new X4 Phone. I have so far shot 3 digital campaigns for Motorola, including the launch of the Motorola 360 Watch, 360 Watch 2 and the Motorola G4 Plus.
The major challenge this time around was that the client wanted the entire campaign to look very luxe and the back cover of the phone had a S gradient that had to be shot perfectly.
The phone had to be shot primarily on blue backgrounds with emphasis given to Motorola’s diagonal design elements.
Let’s look at some of the images as before/afters.